24 East highlights enterprising local brands, noteworthy design, and Bay Area hotspots; and is the first lifestyle blog to heavily focus on the East Bay. We strive to bring stories to life of people who follow their creative passions and also make an impact in the community. We love unveiling a behind-the-scenes look at both well-known and lesser-known local people + brands, and anything to do with the indomitable, California spirit of creating your own path.

Founder | Celine MacTaggart

Celine is a fourth-generation East Bay resident, Oakland native, and has lived in the Bay Area most of her life. She loves to hike in the Berkeley and Oakland Hills, and visit new businesses and restaurants, She has a BA in Communication/English and has a Master’s degree in Nonprofit Administration.


Reach out + shout out. Share your thoughts.

Need inspiration? Who should we profile? What does the East Bay mean to you? Where are Digital Underground and En Vogue?

or email hello@24east.com