I had been eyeing several Spring pieces from Dandelion Post’s web site for awhile, so I reached out to owner Jaime Levine for a visit. She fills her store with casual yet contemporary clothing from designers like 3×1 and Groceries Apparel, and when I met with her there, I quickly realized that she has carefully curated items to make for a fluid and inspiring shopping experience. Everything from the art on the walls to the copper piping racks her father built to hold clothes showcased a beautiful store and an owner that paid close attention to detail. Aside from that, she didn’t blink an eye when I embarrassingly broke the zipper on a dress I was trying on. Keep reading to learn about what Spring fashion trends she can’t get enough of, why she loves being in business here, and who she would take to Oakland’s Boot and Shoe for lunch!
24 East: What is your background?
Jaime Levine: I was an Event Producer doing event planning and design for Florabella Studios before opening the store. For many years before that I did retail management for various companies large and small. My interest and passion in all this really comes from my mom, though. She taught me how to sew when I was seven and I really enjoyed going with her to fabric stores and then making our projects. Although I never mastered production like the designers at the store, I have an appreciation for garment construction and textile design.
24E: Why did you choose to have your store in Oakland?
JL: I thought about opening a store for a long time. When I moved to Oakland I knew this is where I would do it because it is such a supportive community. I’ve lived here for over ten years and in this neighborhood for four of those years. I wanted the store to be a part of where I call home.
24E: What is your style aesthetic?
JL: My personal style is simple. I love denim so I pretty much wear jeans, an easy going top, and a sweater (because I am always cold) everyday. The shop aesthetic is more daring than mine. For Dandelion Post I like to keep things classic and natural while mixing in bold colors, interesting patterns and textiles, and unexpected details. I am all about people creating their own style, so I try to balance basics with unique pieces.
24E: Which designers do you particularly love that you carry at Dandelion Post?
JL: Loup is my favorite. It’s the perfect blend of French and American, Vintage and Modern, and it is made in the US. It’s hard for me not to buy her entire collection for the store.
24E: What Spring trends are you excited about?
JL: I’m really into wrap details. Denim or Chambray pieces. I also like all the block heel designs for shoes.
24E: Who is your fashion icon?
JL: I definitely looked to Winona Ryder when I was younger and still wish for that perfect shaggy pixie hair cut.
24E: If you could go for lunch in Oakland with any fashion icon, who would it be and where would you go?
24E: Where do you like to people watch in the East Bay?
JL: I like to grab a chocolate chip cookie and coffee from various places around town and hang out. Telegraph Avenue is a good spot. I see a lot here from the store.
24E: What is exciting about Dandelion Post being located in the Temescal neighborhood?
JL: A lot is changing for this neighborhood and it’s exciting to be part of it. The Temescal Telegraph Business Improvement District is constantly making improvements to make Temescal a destination. Some residents down the street created a community garden last year, there are great restaurants here, a new brewery being built down the street from the store, and this area has a creative vibe. As a newcomer, the residents and other local business owners have been welcoming and that has confirmed for me that this neighborhood is a great place for my business.
For more on Dandelion Post, go here.
Photo Credit: Lauren Edith
Here’s another great Oakland boutique to check out.
If you’re interested in fashion, we have an exclusive interview on how Bay Area stylist Caroline Rooney got her start.